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Videos uploaded by user “Marketing Engineering Center CUHK”
SPSS Modeler Tutorial 1 - Part1
 
10:16
This tutorial is made by Center for Marketing Engineering, The Chinese University of Hong Kong. Objectives of Tutorial 1: 1. Learn basic skills of SPSS Modeler 2. Learn RFM Analysis of SPSS Modeler Data for master 2015: https://www.dropbox.com/s/rl9og69eef18t4t/SPSS%20Modeler%20Tutorial%201.zip?dl=0 Data for Undergraduate 2016: https://www.dropbox.com/s/tajyuwhj0usfdnk/SPSS%20Tutorial%20Fall%202016.rar?dl=0
SPSS Modeler Tutorial 1 - Part2
 
17:35
This tutorial is made by Center for Marketing Engineering, The Chinese University of Hong Kong. Objectives of Tutorial 1: 1. Learn basic skills of SPSS Modeler 2. Learn RFM Analysis of SPSS Modeler
SPSS Modeler Tutorial 1 - Part3
 
12:34
This tutorial is made by Center for Marketing Engineering, The Chinese University of Hong Kong. Objectives of Tutorial 1: 1. Learn basic skills of SPSS Modeler 2. Learn RFM Analysis of SPSS Modeler
SPSS Modeler Tutorial 2 - Part3
 
09:11
This tutorial is made by Center for Marketing Engineering, The Chinese University of Hong Kong. Objectives of Tutorial 2: 1. Aggregate Data 2. Data Standardization 3. Market Basket Analysis 4. Linear Regression 5. Logistic Regression 6. Prospect List 7. K-Means
SPSS Modeler Tutorial 2 - Part1
 
15:26
This tutorial is made by Center for Marketing Engineering, The Chinese University of Hong Kong. Objectives of Tutorial 2: 1. Aggregate Data 2. Data Standardization 3. Market Basket Analysis 4. Linear Regression 5. Logistic Regression 6. Prospect List 7. K-Means Materials: https://www.dropbox.com/s/yo11uj709x2ylt6/SPSS%20Tutorial%202.zip?dl=0
SPSS Modeler Tutorial 2 - Part 2
 
13:08
This tutorial is made by Center for Marketing Engineering, The Chinese University of Hong Kong. Objectives of Tutorial 2: 1. Aggregate Data 2. Data Standardization 3. Market Basket Analysis 4. Linear Regression 5. Logistic Regression 6. Prospect List 7. K-Means
SPSS Modeler Tutorial - Survey Analysis
 
11:43
This tutorial is for MKTG3010 Marketing Research students. Data: https://www.dropbox.com/s/qa0hz3ybuqarhga/Survey%20Analysis.rar?dl=0
Open SPSS Modeler in Lab 410, CYT
 
03:52
This video tells you how to open SPSS Modeler in Lab 410, CYT of The Chinese University of Hong Kong. For MKTG3010 Students, please follow the steps in the video. Two Tasks in the video: 1. Open SPSS Modeler 2. Put the data source into virtual machine

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